I have worked in customer service for almost 15 years.  I’ve worked at non-profits, small companies, and large companies in a diverse number of fields – fresh juice, biomedical research, software, and health care.  Throughout it all, my primary focus has always been ensuring that my customers needs are met, and met well.

I’ve identified many areas in which customer service can be easily improved.  Give your employees reasonable authority to make customers happy.  Don’t let your processes interfere with your customers.  If you surprise your customers, make it a happy surprise and not an unpleasant one.

Providing bar-setting customer service is not hard.  In fact, it’s the easiest thing in the world. Follow along as I show you how.