I often see this phrase on websites for retail companies that have brick and mortar locations. This is not a helpful practice because it raises more questions than it answers, and it sets up your customers for disappointment.
If your company uses this practice, here are some questions you should be asking:
- If a customer calls their closest store and they don’t have the product, are they going to bother calling the next closest store or are they going to give up and shop elsewhere?
- Why aren’t we putting the extra effort forward to proactively tell our customers which stores carry which products?
- Can every product at least be ordered at every store? If not, why not?
- Do we at least tell our customers on our website whether or not products can be ordered at any store?
Always remember that the basic function of any website is to answer questions.
